Manage Newsletters

In this article, you will be able to create newsletters and send them to selected groups or lists. 

Lee Lim (Admin)

6 months ago

Lee Lim (Admin)

Purpose of this Article:

In this article, you will be able to create newsletters and send them to selected groups or lists. 

 

Terms to understand:

The newsletter and autoresponder both provide the following benefits:

  1. Time and date scheduling: You can send or schedule emails to be sent on a future date to selected contacts or segments.

  2. Targeting: You can target the email recipients to selected contacts or segments.

  3. Unlimited Newsletters: There is currently no limit being set on the number of newsletters you can create. 

  4. Categories your newsletter/autoresponder:  You can use the newsletter/autoresponder category to group these emails to better manage your emails.

 

Why is this important

Contacts that you nurture are more likely to purchase more regularly from you. GoZappi makes it easy for you to nurture your contacts. 

There are so many ways you can use this feature including:

  1. To update customers of new products/services or changes to your business

  2. To offer incentives to encourage any desired call to action eg to visit your store, purchase a particular offer

  3. To build trust by providing value consistently to your audience

  4. Build your credibility within your industry by educating your customers on selected topics

 

The newsletter listing page displays a list of newsletters previously created. 

 

From the Newsletter List page, you can:

  1. Search for the newsletter by its name or its category
  2. Filter the newsletter list by date created, date sent as well as the newsletter statuses.
  3. Export the newsletter listing in CSV format

 

From the Action column within the table you can also:

  1. View Statistics – which will show the email recipient list and their contact type to you.  From here you can search for the recipient by name and direct you to View Contact Details for each contact.
  2. Archive Newsletter – archive newsletters will no longer appear on the newsletter list unless you filter the newsletter list to show the Archived newsletters
  3. Send email – this feature will send the newsletter to the email address you entered.

 


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